The new menswear opening in the heart of Brixton was big news. Our team were instructed to design the creative for the window graphics for a highly visible campaign that would be seen on the high street.
The design needed to reflect the urban cool of the neighbourhood. The graphics needed to be eye-catching and on trend to engage young professional audiences passing by.
The initial project for the window graphics was so popular that the team extended the brief to include more elements for their campaign.
Our team applied the creative our team designed was rolled out across all the store communications to include: