The famous tiki designs from the Caribbean were the inspiration for the new drinks brand. Our creative team fused the playful tiki with contemporary graphics to create a design that has a strong appeal to current rum audiences. Our illustrator worked up the intricate designs with our creative lead to deliver this memorable new spiced rum brand that is performing highly in sales.
Our design team worked with the new Doctor Funk’s rum branding and designed front and back labels for the bottle and the neck label.
The success of the Tiki Spiced Rum led to the client developing an additional Tangerine Dream flavour. Our creative team pushed the boundaries with a bold colour scheme that enhances the fun character of the tiki and synonymous with the tangerine flavour.