gorgeous new brand
A menopause wellbeing brand designed to appeal to mid-life women
new wellbeing brand design
TLC’s team was engaged to create a ‘gorgeous’ new brand that appeals to mid-life women. The wellbeing brand design launch is aimed at women aged 40-60 but the brief was to represent menopause solutions rather than a typical health brand.
Being involved with a brand with a big vision from concept has required our team to be involved in every creative needed to launch the brand. The client has had an incredibly positive response from customers with over 200 respondents in a recent survey giving it 4.7 out of 5 stars.
CREATIVE output
The wellbeing brand design launch was created to appeal to mid-life women and stand out in a crowded room, offering women that ‘just for me’ moment.
- Branding
- Product mock-ups
- Colour scheme
- Brand Guidelines
- Website design
- Website content
- Advertising
- Digital marketing
- Exhibition graphics
- Business stationary
- Point of sale
“The brand has been rated 4.7 stars by our customers. It reaches the heart of our mid-life female audience and brings calm and joy.”
lucy
content CREATION
Working with the marketing team, our design team has provided mock-ups for pitch presentations, the website and large scale graphics for exhibitions. This has enabled the team to test the market place for the wellbeing brand design launch.
Our content team has commissioned menopause content for the website to generate good SEO and traction with menopause audiences.
The brand has a cheeky, gorgeous feel that we’ve developed into some engaging point of sale marketing material.
